Customer requests are like distant sounds. Some are true signals, others are noise. The challenge is not whether to listen, but how to distinguish one from the other. Product strategy… Read More »Signal or noise: how to evaluate customer feature requests strategically
While innovation is on everyone’s lips, for product companies it is not the only way to grow. In reality, many successful businesses win by adopting proven ideas and focusing on… Read More »Innovation or imitation, which product strategy to choose?
In the last post we looked into the question of how to estimate the time needed for a product to reach the market. Yet another relevant question that product leaders… Read More »How early is enough? Balancing commitment and learning in product definition timing
A crucial, yet risky, phase in creating a new product is product discovery. It is the initial process of researching and validating customer needs and market opportunities to decide what… Read More »6 heuristics to simplify decisions in product discovery
Every now and then, as product or project managers, we find ourselves drowning in tasks. It’s like we’re steering a ship solo, even when there is a great team behind… Read More »The racing side of product and project management
Recognizing if a business value proposition, being a product or a service, addresses a new market, rather than an existing one, is paramount to the viability of a value proposition.… Read More »4 crucial indicators of a new market
The last post illustrated how sustainability can bring financial benefits to companies that adopt it as part their strategy. So, how do companies shape their strategy to become sustainable? According… Read More »Business models for sustainability, with examples
Sustainability can bring long-term value to businesses. This post describes the 9 drivers of the business case for sustainability.
A new products idea can come from different directions. It comes from observing people doing things wrongly, from dealing with a tough problem, from brainstorming solutions, from thinking outside the… Read More »User story mapping in product discovery, with an example
The amount of data generated by people and machines increases exponentially every year. Cloud computing power to process data is more affordable and accessible than ever. As a result, machine… Read More »Product management for machine learning: 9 steps to go to market