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How to classify portfolio products to allocate resources effectively

One of the main challenges in product portfolio management is to allocate resources effectively to different products. Classifying products is a key activity to allocate resources effectively. This post describes how to classify products by leveraging existing frameworks.

Businesswoman at crossroads in naturalistic environment.

Why is product management important? 6 reasons to hire a product manager

If you are a business leader increasingly overwhelmed with product-related decisions and activities, you might be wondering if it is the right time to get a product manager. This post explains the main reasons to hire a product manager, so that you can give yourself a head start with your decision.