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About

One vision. The right product for real-world impact.

I help small and medium-sized technology-driven companies identify the right markets to target, sharpen their product positioning, prioritize the features and investments that will make their products more competitive, and finally turn those priorities into action.

Go-to-Market Strategy

Identify promising markets, customer segments, and regulatory constraints to bring technology to market and support product adoption and growth.

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Multi-Level Product Planning

Define product direction and priorities for products that combine software platforms, connected hardware, sensors, robotics and AI-enabled solutions.

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Business-Driven Development

Specify and clarify product requirements to align product development with real-world needs and emerging opportunities.

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“Product strategy is the process that transforms customer insights, business priorities, and constraints into a viable product direction“

Product Strategy Consultant

Selected Experience

Over the past 15 years, I’ve helped product teams in technology-driven and fast-moving businesses to clarify and specify what products to build and how.

Industry: Digital Health

Role: Product Manager for a portfolio of products in digital health, including telemedicine and robotics, with responsibility for product direction, prioritization, and risk management.

Key Contributions: Product Strategy, Go-To-Market Strategy, New Product Development, Health-Tech, Risk-aware roadmapping

Industry: Insurance

Role: Senior in-house consultant on business analysis and project management to digitalize business models, enhance customer experiences and improve operations.

Key Contributions: Customer Journey Mapping, Channel Strategy, Lean Management, Consumer Protection, Digital Transformation

Industry: Micro-Mobility

Role: Product Manager for an e-bike sharing platform spanning ERP systems, consumer applications, and connected vehicles, serving the needs of riders, operators, and municipalities.

Key Contributions: Customer Development, Minimum Viable Product, Scrum, Internet of Things, Multimodal Transportation

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