What matters
Many product and innovation initiatives start with a strong conviction: a promising idea, a new capability, a new customer request, a new technology, or a market shift.
How can a conviction become a clear opportunity?
Before committing resources, strategic questions need an answer:
- How meaningful and differentiated is the value proposition?
- How economically viable is the initiative and how does it compare to other initiatives?
- What implementation challenges, risks, and timing constraints exist?
What I do
My work on new product initiatives focuses on bringing clarity between conviction and commitment. I help teams make sense of market signals, customer needs, business context and technology constraints, so that they can commit to the right product direction or implement a new initiative with confidence and the right priorities. With an independent point of view, my goal is to bring clarity and confidence to product investment opportunities.
“Product strategy is the process that transforms customer insights, business priorities, and constraints into a clear and defensible product direction“
Michele Lagioia
Product Strategy Consultant

Experience
Over the past 15 years, I’ve helped product teams in technology-driven and fast-moving businesses to clarify and specify what products to build and how.
Selected Experience

Industry: Digital Health
Role: Product Manager for a portfolio of products in digital health, including telemedicine and robotics, with responsibility for product direction, prioritization, and risk management.
Key Contributions: Product Strategy, Go-To-Market Strategy, New Product Development, Health-Tech, Risk-aware roadmapping

Industry: Insurance
Role: Senior in-house consultant on business analysis and project management to digitalize business models, enhance customer experiences and improve operations.
Key Contributions: Customer Journey Mapping, Channel Strategy, Lean Management, Consumer Protection, Digital Transformation

Industry: Micro-Mobility
Role: Product Manager for an e-bike sharing platform spanning ERP systems, consumer applications, and connected vehicles, serving the needs of riders, operators, and municipalities.
Key Contributions: Customer Development, Minimum Viable Product, Scrum, Internet of Things, Multimodal Transportation