Define the right product strategy
Product management insights to get your product’s value proposition right.
About
Business Analysis
Definition and refinement of target customer segments, unique value proposition and product positioning.
Customer segmentation. Identification and analysis of product users and customers depending on product and market maturity.
Product positioning. Characterization of the target market and the product value potential against competitors.
Product scoping
Definition of the product roadmap so that feature releases target customer expectations and stay in sync with the product strategy.
Product planning. Definition, prioritization and planning of product features according to agile delivery management.
Requirements specification. Description and prioritization of product requirements, use cases, functional architecture and UI wireframes.
Process improvement
Redesign of innovation and new product development processes for team agility, product quality and information transparency.
Process gap analysis. Design of the target product development process, analysis of the gaps with respect to the current process, and planning of process improvements.
Performance measurement. Definition and measurement of product success metrics, to enable continuous improvement.
Industry Focus
End-user technology
Mobile apps and the Internet of Things enable ubiquitous customer-centric services in Health Care and industrial applications.
Transportation & Logistics
Data availability, timeliness of information, and integration with partner services allow new customer experiences and operational efficiency.
Financial Services
New customer touchpoints and artificial intelligence personalize customer experiences, improve decision-making, and reduce risks.
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