AI is reshaping product strategy, but its real value goes beyond speed and automation. In this article, we explore how generative AI can augment strategic decision-making by expanding options, accelerating learning, and helping teams test assumptions faster.
STP marketing is a practical strategic framework that helps product marketing to focus on customers that matter most. This article explores how segmentation, targeting, and positioning can guide new product strategy, especially when competing against larger incumbents.
Product leaders eventually face the same question: keep investing in the core product, or go after new opportunities? This guide clarifies what product diversification really means within the Ansoff Matrix, when it makes strategic sense for SMEs, and how to approach it through a structured process, from preparation to execution and consolidation.
The decision on which AI feature to add to your product is not about technology innovation. It is about recognizing how the feature fits your existing value proposition, how it protects and consolidates your competitive advantage, and how it can help your product generate more revenue or secure new funding.
Product teams look at regulatory compliance as a source of product innovation. Product teams ask questions such as “How can we use regulation to innovate our product?” and “What new opportunities this regulation brings us?”. Asking these questions transforms regulatory compliance from a burden to an opportunity for increasing competitiveness.
In this post, we look at regulation as an opportunity for product innovation and market competitiveness. We do so by looking at the example of the Formula One sport industry.
Pricing strategies have a house structure. Value-Based Pricing, Competitive Pricing, and Cost-Plus Pricing compose the roof. Strategies are based on three pillars: Game Theory, Supply & Demand, and Prospect Theory. These pillars are supported by three foundational blocks: Strategy, Economics, and Psychology.
One of the hardest strategic decisions innovative companies face is to identify when an R&D innovation is ready for commercialization. R&D is a laboratory of experimentation. It produces new prototypes,… Read More »When is an R&D innovation ready for commercialization? A practical checklist
Customer requests are like distant sounds. Some are true signals, others are noise.
The challenge is not whether to listen, but how to distinguish one from the other. Product strategy requires amplifying the right signals while filtering out distractions that pull focus and resources off course.
While innovation is on everyone’s lips, for product companies it is not the only way to grow. In reality, many successful businesses win by adopting proven ideas and focusing on… Read More »Innovation or imitation, which product strategy to choose?
In the last post we looked into the question of how to estimate the time needed for a product to reach the market. Yet another relevant question that product leaders… Read More »How early is enough? Balancing commitment and learning in product definition timing