Before investing significant resources in a new business or product idea, test what needs to be true for it to succeed. This practical guide shows how to turn assumptions into… Read More »How to test a business idea before investing in it
What makes a product team truly successful? Explore six characteristics that help product teams align around a clear purpose, combine complementary capabilities, take ownership, and continuously improve how they work.
AI is moving products beyond personalization toward intelligence. By making expert capabilities more accessible through better guidance, automation, learning, and contextual adaptation, AI changes what products can do and how… Read More »From personalized to intelligent: 5 ways AI is transforming products
MVPs are often misunderstood as smaller, cheaper versions of a product. In this post, we challenge 10 common MVP myths and explain how founders and product leaders can use MVPs… Read More »10 myths about MVPs that can lead early ventures in the wrong direction
Innovation is deviation from the original plan. Learn how to make better innovation investment decisions by managing uncertainty, limiting overcommitment, and keeping future options open.
The choice between integral and modular product architecture shapes how companies strategically address market demand and compete within an industry. Using examples such as humanoid robots, this article explores the… Read More »Integral or modular? Two product architecture styles with different strategic implications
Choosing where to commercialize an innovation is one of the most important decisions a technology company makes. This article explains why market positioning is a corporate strategy decision and how… Read More »First market positioning for technology innovations
Choosing the right product success metrics for a product is firstly about matching the product’s lifecycle stage. Learn which metrics matter from pre-launch to maturity, not just as reporting indicators… Read More »Choosing the right product metrics for every stage of the product lifecycle
AI is reshaping product strategy, but its real value goes beyond speed and automation. In this article, we explore how generative AI can augment strategic decision-making by expanding options, accelerating… Read More »Beyond speed: AI-augmented product strategy
STP marketing is a practical strategic framework that helps product marketing to focus on customers that matter most. This article explores how segmentation, targeting, and positioning can guide new product… Read More »How to apply segmentation, targeting and positioning for product marketing
