A crucial, yet risky, phase in creating a new product is product discovery. It is the initial process of researching and validating customer needs and market opportunities to decide what… Read More »6 heuristics to simplify decisions in product discovery
The amount of data generated by people and machines increases exponentially every year. Cloud computing power to process data is more affordable and accessible than ever. As a result, machine… Read More »Product management for machine learning: 9 steps to go to market
There is no doubt that choosing among different options is time consuming and requires effort. Whether it is about managing our finances, buying complex products, making a donation, or just… Read More »The power of default options in product user experience
If you are a business leader increasingly overwhelmed with product-related decisions and activities, you might be wondering if it is the right time to get a product manager. This post… Read More »Why is product management important? 6 reasons to hire a product manager
