Product leaders eventually face the same question: keep investing in the core product, or go after new opportunities? This guide clarifies what product diversification really means within the Ansoff Matrix,… Read More »Product diversification: a practical guide for growth
In the last post we looked into the question of how to estimate the time needed for a product to reach the market. Yet another relevant question that product leaders… Read More »How early is enough? Balancing commitment and learning in product definition timing
Recognizing if a business value proposition, being a product or a service, addresses a new market, rather than an existing one, is paramount to the viability of a value proposition.… Read More »4 crucial indicators of a new market
The last post illustrated how sustainability can bring financial benefits to companies that adopt it as part their strategy. So, how do companies shape their strategy to become sustainable? According… Read More »Business models for sustainability, with examples
A recent study from Pendo shows that 4 out of 5 features of the average software product have lower usage than expected. For a startup, such a failure rate can… Read More »Launch new product features confidently with the minimum viable feature
Your MVP is already on the market. Customers like it and the product team is motivated. But one day a competitor launches a new product feature, or a customer gives… Read More »10 steps to assess the value of a new product feature idea (with example)