R&D

A large whiteboard in a modern R&D laboratory. The whiteboard displays, in a 2-by-2 matrix, the checkpoints to define when R&D is ready for commercialization. At the top center, the title "R&D readiness for market" is written in red marker. Below the title, a black 2-by-2 matrix divides the board. The left side is labeled SUPPLY in green marker and includes quadrants for "Strategic & Organizational Readiness" and "Financial Resilience" with detailed green checklists. The right side is labeled DEMAND in blue marker and includes quadrants for "Market Timing" and "Environmental Fit" with detailed blue checklists. The URL "prodmapping.com" is written in the bottom-right corner. The background features lab benches and industrial lighting.

When is an R&D innovation ready for commercialization? A practical checklist

February 26, 2026March 6, 2026

One of the hardest strategic decisions innovative companies face is to identify when an R&D innovation is ready for commercialization. R&D is a laboratory of experimentation. It produces new prototypes,… Read More »When is an R&D innovation ready for commercialization? A practical checklist