pricing

The diagram illustrates pricing strategies as a house structure. The roof contains three levels: Value-Based Pricing (top), Competitive Pricing (middle), and Cost-Plus Pricing (bottom). The base consists of three pillars: Game Theory (left), Supply & Demand (middle), and Prospect Theory (right). These pillars are supported by three foundational blocks: Strategy (left), Economics (middle), and Psychology (right).

Strategic pricing for new products

March 17, 2026March 20, 2026

Pricing strategies have a house structure. Value-Based Pricing, Competitive Pricing, and Cost-Plus Pricing compose the roof. Strategies are based on three pillars: Game Theory, Supply & Demand, and Prospect Theory.… Read More »Strategic pricing for new products