marketing

Monkey choosing its first branch among many paths, illustrating innovation market positioning and the importance of selecting a beachhead market.

First market positioning for technology innovations

July 10, 2026July 7, 2026

Choosing where to commercialize an innovation is one of the most important decisions a technology company makes. This article explains why market positioning is a corporate strategy decision and how… Read More »First market positioning for technology innovations

Top-down view of a clear, empty plastic ice cube tray sitting on a rustic wooden table, with a single, partially melted ice cube occupying one of the slots.

How to apply segmentation, targeting and positioning for product marketing

May 29, 2026June 30, 2026

STP marketing is a practical strategic framework that helps product marketing to focus on customers that matter most. This article explores how segmentation, targeting, and positioning can guide new product… Read More »How to apply segmentation, targeting and positioning for product marketing