Choosing where to commercialize an innovation is one of the most important decisions a technology company makes. This article explains why market positioning is a corporate strategy decision and how to identify a beachhead market.
STP marketing is a practical strategic framework that helps product marketing to focus on customers that matter most. This article explores how segmentation, targeting, and positioning can guide new product strategy, especially when competing against larger incumbents.
Product leaders eventually face the same question: keep investing in the core product, or go after new opportunities? This guide clarifies what product diversification really means within the Ansoff Matrix, when it makes strategic sense for SMEs, and how to approach it through a structured process, from preparation to execution and consolidation.
Pricing strategies have a house structure. Value-Based Pricing, Competitive Pricing, and Cost-Plus Pricing compose the roof. Strategies are based on three pillars: Game Theory, Supply & Demand, and Prospect Theory. These pillars are supported by three foundational blocks: Strategy, Economics, and Psychology.
One of the hardest strategic decisions innovative companies face is to identify when an R&D innovation is ready for commercialization. R&D is a laboratory of experimentation. It produces new prototypes,… Read More »When is an R&D innovation ready for commercialization? A practical checklist
In the last post we looked into the question of how to estimate the time needed for a product to reach the market. Yet another relevant question that product leaders… Read More »How early is enough? Balancing commitment and learning in product definition timing
Recognizing if a business value proposition, being a product or a service, addresses a new market, rather than an existing one, is paramount to the viability of a value proposition.… Read More »4 crucial indicators of a new market