MVPs are often misunderstood as smaller, cheaper versions of a product. In this post, we challenge 10 common MVP myths and explain how founders and product leaders can use MVPs… Read More »10 myths about MVPs that can lead early ventures in the wrong direction
Innovation is deviation from the original plan. Learn how to make better innovation investment decisions by managing uncertainty, limiting overcommitment, and keeping future options open.
Choosing where to commercialize an innovation is one of the most important decisions a technology company makes. This article explains why market positioning is a corporate strategy decision and how… Read More »First market positioning for technology innovations
STP marketing is a practical strategic framework that helps product marketing to focus on customers that matter most. This article explores how segmentation, targeting, and positioning can guide new product… Read More »How to apply segmentation, targeting and positioning for product marketing
Product leaders eventually face the same question: keep investing in the core product, or go after new opportunities? This guide clarifies what product diversification really means within the Ansoff Matrix,… Read More »Product diversification: a practical guide for growth
Pricing strategies have a house structure. Value-Based Pricing, Competitive Pricing, and Cost-Plus Pricing compose the roof. Strategies are based on three pillars: Game Theory, Supply & Demand, and Prospect Theory.… Read More »Strategic pricing for new products
One of the hardest strategic decisions innovative companies face is to identify when an R&D innovation is ready for commercialization. R&D is a laboratory of experimentation. It produces new prototypes,… Read More »When is an R&D innovation ready for commercialization? A practical checklist
In the last post we looked into the question of how to estimate the time needed for a product to reach the market. Yet another relevant question that product leaders… Read More »How early is enough? Balancing commitment and learning in product definition timing
Recognizing if a business value proposition, being a product or a service, addresses a new market, rather than an existing one, is paramount to the viability of a value proposition.… Read More »4 crucial indicators of a new market