While innovation is on everyone’s lips, for product companies it is not the only way to grow. In reality, many successful businesses win by adopting proven ideas and focusing on… Read More »Innovation or imitation, which product strategy to choose?
Recognizing if a business value proposition, being a product or a service, addresses a new market, rather than an existing one, is paramount to the viability of a value proposition.… Read More »4 crucial indicators of a new market
The last post illustrated how sustainability can bring financial benefits to companies that adopt it as part their strategy. So, how do companies shape their strategy to become sustainable? According… Read More »Business models for sustainability, with examples
Sustainability can bring long-term value to businesses. This post describes the 9 drivers of the business case for sustainability.