Step-by-step processes on how to get things done or improving the status quo on different topics, including product management, business analysis, innovation, new product development.
Product leaders eventually face the same question: keep investing in the core product, or go after new opportunities? This guide clarifies what product diversification really means within the Ansoff Matrix, when it makes strategic sense for SMEs, and how to approach it through a structured process, from preparation to execution and consolidation.
The decision on which AI feature to add to your product is not about technology innovation. It is about recognizing how the feature fits your existing value proposition, how it protects and consolidates your competitive advantage, and how it can help your product generate more revenue or secure new funding.
Pricing strategies have a house structure. Value-Based Pricing, Competitive Pricing, and Cost-Plus Pricing compose the roof. Strategies are based on three pillars: Game Theory, Supply & Demand, and Prospect Theory. These pillars are supported by three foundational blocks: Strategy, Economics, and Psychology.
One of the hardest strategic decisions innovative companies face is to identify when an R&D innovation is ready for commercialization. R&D is a laboratory of experimentation. It produces new prototypes,… Read More »When is an R&D innovation ready for commercialization? A practical checklist
The 9-part blueprint to estimate product time-to-market.
A crucial, yet risky, phase in creating a new product is product discovery. It is the initial process of researching and validating customer needs and market opportunities to decide what… Read More »6 heuristics to simplify decisions in product discovery
Recognizing if a business value proposition, being a product or a service, addresses a new market, rather than an existing one, is paramount to the viability of a value proposition.… Read More »4 crucial indicators of a new market
A new products idea can come from different directions. It comes from observing people doing things wrongly, from dealing with a tough problem, from brainstorming solutions, from thinking outside the… Read More »User story mapping in product discovery, with an example
The amount of data generated by people and machines increases exponentially every year. Cloud computing power to process data is more affordable and accessible than ever. As a result, machine… Read More »Product management for machine learning: 9 steps to go to market
One of the main challenges in product portfolio management is to allocate resources effectively to different products. Classifying products is a key activity to allocate resources effectively. This post describes how to classify products by leveraging existing frameworks.