Customer requests are like distant sounds. Some are true signals, others are noise.
The challenge is not whether to listen, but how to distinguish one from the other. Product strategy requires amplifying the right signals while filtering out distractions that pull focus and resources off course.
A recent study from Pendo shows that 4 out of 5 features of the average software product have lower usage than expected. For a startup, such a failure rate can… Read More »Launch new product features confidently with the minimum viable feature
Your MVP is already on the market. Customers like it and the product team is motivated. But one day a competitor launches a new product feature, or a customer gives… Read More »10 steps to assess the value of a new product feature idea (with example)