Fresh insights on best practices, statistics and news about product management, new product development, emerging technology and innovation.
The choice between integral and modular product architecture shapes how companies strategically address market demand and compete within an industry. Using examples such as humanoid robots, this article explores the… Read More »Integral or modular? Two product architecture styles with different strategic implications
Choosing where to commercialize an innovation is one of the most important decisions a technology company makes. This article explains why market positioning is a corporate strategy decision and how… Read More »First market positioning for technology innovations
AI is reshaping product strategy, but its real value goes beyond speed and automation. In this article, we explore how generative AI can augment strategic decision-making by expanding options, accelerating… Read More »Beyond speed: AI-augmented product strategy
Product teams look at regulatory compliance as a source of product innovation. Product teams ask questions such as “How can we use regulation to innovate our product?” and “What new… Read More »Regulation-driven product innovation, a Formula One analogy
Customer requests are like distant sounds. Some are true signals, others are noise. The challenge is not whether to listen, but how to distinguish one from the other. Product strategy… Read More »Signal or noise: how to evaluate customer feature requests strategically
While innovation is on everyone’s lips, for product companies it is not the only way to grow. In reality, many successful businesses win by adopting proven ideas and focusing on… Read More »Innovation or imitation, which product strategy to choose?
In the last post we looked into the question of how to estimate the time needed for a product to reach the market. Yet another relevant question that product leaders… Read More »How early is enough? Balancing commitment and learning in product definition timing
Every now and then, as product or project managers, we find ourselves drowning in tasks. It’s like we’re steering a ship solo, even when there is a great team behind… Read More »The racing side of product and project management
The last post illustrated how sustainability can bring financial benefits to companies that adopt it as part their strategy. So, how do companies shape their strategy to become sustainable? According… Read More »Business models for sustainability, with examples
Sustainability can bring long-term value to businesses. This post describes the 9 drivers of the business case for sustainability.